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敏捷市场营销在线研讨会,免费报名中
敏捷市场营销在线研讨会,免费报名中





Discover the possibilities of Agile Marketing and the power of applying Agile outside of IT. We’ll explore a case study of Agile applied to Marketing and discuss the benefits of aligning your organization’s use of Agile across departments along with the mindset shift necessary. Instead of focusing on who you can sell to, the focus is shifted to truly connecting with who needs your product or service most while leveraging rapid iterations for maximum output.
You are invited to Agile Marketing webinar.
When: Jun 29, 2017 8:00 PM -9:00PM
Topic: Agile Marketing 
Register in advance for this webinar:
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Webinar Speakers
Maria Matarelli
     Maria Matarelli is a Certified Scrum Trainer (CST) who travels the world on one-way tickets consulting and training companies on reaching true agility. In addition to applications of Agile in IT, Maria and her team have been applying Agile to the Marketing realm with incredible results. After co-founding the Agile Marketing Academy, Maria and a team of experienced trainers are dedicated to bringing Agile outside the normal applications. Maria is one of the first Certified Agile Marketing Trainers (CAMT) and is the Founder and President of Formula Ink, an international consulting company. Maria travels to consult organizations and speak at industry conferences with locations including Chicago, New York, Hawaii, Sweden, Istanbul, Vancouver, Morocco, Shanghai and many other locations. Maria is passionate about working with people to inspire agility.



敏捷市场营销


         如果实现敏捷唯一的部门只是IT部门,那我们如何才能实现真正的业务敏捷呢?尝试使用不同语言,用不同术语与组织中的其他部门沟通时,你遇到过哪些交流障碍?
在过去几年里,我们学习互联网市场营销技术并开始将敏捷应用于市场营销领域后,我们开始向客户介绍这些新一体化的概念,并取得了一些惊人的成果。市场份额半年内增长超过300%,一年增长超过780%,我们发现将敏捷技术应用于公司市场营销的方式非常有效。
Agile通常与IT部门相关联。我们的软件开发团队通常使用Scrum。想像一下,如果我们不仅在各部门之间使用敏捷通用语言,而且我们也能在产品开发和产品销售之间构筑桥梁,会怎样呢?如果Scrum能让您在一半的时间内完成了两倍的工作,那么,您是不是也想只花费一半的时间就能让客户的市场份额提高到两倍呢?
随着敏捷开发与终端客户之间的连接断开,尽管客户协作是敏捷的核心价值之一,团队和最终用户还是存在隔层。我们正在快速开发产品,但仍然采用传统的方法来销售产品,这可能会导致产品滞留且会增加需求瓶颈。
        不是试图将产品卖给所有人,如果你能清楚地识别哪些人群真正需要你的产品,为什么不去收集匹配的市场信息呢?通过简单的迭代和拆分测试,敏捷市场营销的结果能精确优化出您的理想消费者群体。
敏捷在市场营销领域应用初步成功后,我们启动了案例研究计划,以便确定适用的最佳做法和必要的顺序来简化敏捷在其他公司的应用,从而在市场营销中产生快速增长的结果。我们将这些核心实践汇集在敏捷市场营销课程中,并启动敏捷市场营销学院,以便将这些最佳实践形式化。随着敏捷市场营销专业人士认证(CAMS)的需求不断增长,我们会一直邀请其他培训机构供应商将敏捷市场营销行业的最佳实践添加到培训课程中。
        在我们“改变工作世界”的使命中,我们需要着眼于如何以新的方式应用敏捷和Scrum。超越普通应用,让敏捷应用于IT和开发项目之外的部门,迈出新步伐。敏捷市场营销可帮助企业将合适的客户与产品快速联系起来。