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Certification Course > Certified Agile Marketing Specialist
Certified Agile Marketing Specialist.Register
  • 2017-07-14 ~ 15 Shanghai
  • Course organizer:ShineScrum
  • Date:2017-07-14 ~ 15, 09:00 ~ 17:00
  • City:Crowne Plaza Century Park Shanghai, No.1433 Mingsheng Road, Pudong New District, Shanghai, 200135, China
  • Trainer:Maria Matarelli,Jim Wang (Chinese Assistant)
  • Price:RMB 8000/per, RMB 6800/per for first time
Overview
  • The Certified Agile Marketing Specialist™(CAMS) course is a two-day, entry-level course taught by a Certified Agile Marketing Trainer™(CAMT). The CAMS course is designed to cover all the basics of Agile as applied to Marketing activities to better align the Marketing department with Agile techniques used by development teams. Applying this iterative approach allows for rapidly discovering which marketing campaigns are most effective and yields the highest results. Attendees are required to pass a brief exam and can leave the course certified! Re-take opportunities are available as well as additional coaching from a Certified Agile Marketing Trainer or Coach.
  • Agile Marketing is a combination of cutting edge Agile development processes often used in software development as applied to internet marketing strategies to create an iterative approach to marketing and achieving sales results. We have helped companies increase their speed to market in development by more than 80% faster than competitors. When we began applying this iterative approach to marketing, we began seeing our clients soar by more than 300% growth in 6 months and more than 780% growth in a year. This course will cover the fundamental practices and specific, actionable steps that lead to massive speed when applied to marketing and massive increase in revenue when applied to business growth.

Course Features
  • Agile Marketing foundations and core values
  • How Agile is used in Product Development and IT and the transition to use in Marketing
  • Visual collaborative approaches for identifying customer needs
  • Adopting an iterative process applied to Marketing for fast results & sustainable growth
  • Focusing on the customer relationships that carry the most value
  • Organizing your marketing into channels of Filtering, Educating, and Selling
  • Creating the systems and messaging to find and nurture your ideal customers
  • Review of case studies applying these techniques to yield rapid growth
  • Beyond theory into real world application

Course Audience
  • This course is appropriate for anyone in a marketing role, including managers, project team members, stakeholders, and anyone who wants to understand how to apply Agile to get results beyond just IT and in the Marketing arena. Through an experiential, hands-on learning approach, this course provides foundational education in Agile, including its values, principles, and practices as applied to Marketing. This interactive learning approach will include a variety of exercises, activities, and discussions as well as case studies while providing first hand experience for attendees to learn how to apply Agile to yield rapid results in Marketing.

By successfully completing the course and the online certification test, you will receive
  • Qualification for Certified Agile Marketing Specialist™ (CAMS) Certification after passing a short certification exam
  • One year membership in the Agile Marketing Academy

Feedback
  • What impressed me about Maria was her ability to grab the attention of the entire audience and keep it focused on what she was saying/training.
    Arnab Talukdar, CSM class participant
  • She shared specific takeaways and techniques that audience members could immediately apply to their lives and their jobs. I highly recommend Maria as a keynote speaker for your event.
    Kirsten Smith, Associate Director, Ball State University
  • She challenges other leaders to look beyond the current state and make change for improvement.
    Joanne Guennewig, Past President, PMI Chicagoland

Contact Information
  • Tel:
    400 821 0871
  • Email:
  • ShineScrum (Shanghai Office)
    Room 308, Business Building 1B, No 1588, Lianhang Road, Minhang District, Shanghai, China
  • ShineScrum (Beijing Office)
    Room 220, No. 7 Zhongguancun South Street, Haidian District, Beijing, China
Agenda
  • DAY 1
  • Introductions
  • • Traditional Marketing vs. Agile Marketing
  • • Agile Marketing Mindset and Manifesto
  • What are Funnels?
  • User Stories and Brainstorming
  • • Problem Solving and Solutions
  • • Avatars and Persona Crafting
  • Agile Marketing Canvas
  • • Hypothesis Visualization
  • • Hunt for the 80/20
  • Sales Letter Writing
  • • Message to Market Match
  • • Lead Magnets
  • Testing and Traffic
  • • Agile Marketing Tools
  • • First Increment Testing
  • Q&A + Retrospective
  • DAY 2
  • Recap Day 1
  • • Review Increments
  • • Agile Marketing Recap
  • Tracking for Conversions
  • • Pixels: Tracking, Retargeting, Conversion
  • • Business Manager – Avatars and Audience Review
  • • Creating and Launching Your First Ads
  • Agile Techniques and Tracking Your Progress
  • • Daily Standup and Task board Overview
  • • Determining a Sustainable Pace
  • • Fibonacci and Relative Sizing
  • • Retrospectives
  • Launch, Iterations & Split Testing
  • • Project Simulation
  • • Building on Your Funnel
  • • Analytics and Review
  • Closing
  • • Agile Marketing Canvas Gallery Walk
  • • Exam (Taken in the class) | Certificate distribution
  • Thumb_maria-matarelli
    Maria Matarelli
    Trainer
    Maria Matarelli
    Certified Scrum Trainer (CST) and Co-Founder of the Agile Marketing Academy, President of Formula Ink
    Maria Matarelli is an international business consultant, published author, and Certified Scrum Trainer (CST) who travels the world on one-way tickets consulting and training companies on reaching true agility. Maria travels to consult organizations and speak at industry conferences with locations including Chicago, New York, Vancouver, Morocco, London, Istanbul, Shanghai, Singapore, Portugal, and more. While looking for ways to continue to expand Agile outside IT, Maria and her team have been applying Agile to the Marketing realm with incredible results, which led to Maria co-founding the Agile Marketing Academy. Maria is one of the first Certified Agile Marketing Trainers (CAMT) and is the Founder and President of Formula Ink, an international consulting company. Maria has achieved more than 16 industry certifications and is passionate about working with people and organizations to inspire agility.
  • Thumb_jim-wang
    Jim Wang
    Chinese Assistant
    Jim Wang
    CST, MBA, a senior agile and Scrum trainer, coach and organizational consultant